Summary

The launch of the new Citroën C3 2018 was supported by a vibrant and innovative campaign. Centered around the concept "Comfort Inspired by You," the campaign highlighted the vehicle’s distinctive design and urban personality.

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A key insight drove the narrative: over the course of a lifetime, you spend approximately 4 years and 11 months inside your car. Building on this idea, the film captured relatable everyday moments—commutes, conversations, escapes—to emphasize how much comfort and intelligent design can shape our daily experiences.

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